Curated, not scraped
We hand-pick every product. No algorithms and no affiliate padding, just kit we would buy ourselves.
UK-specific, always
Built around semi-detached houses and city flats, not Montana farmsteads. The tea stays hot even when the grid doesn't.
Indoors, not outdoors
Most emergencies mean staying at home without utilities. We help you stay fed, warm, connected and only mildly dramatic about it.
Start with these three articles
MEMBERSHIP
Everything you need, in one calm place
£24 a year, which works out at about £2 a month.
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The Enhanced Emergency Plan, with photos and a local map
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Twice-yearly reminders to check food, water and torches
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Members-only posts on new products and services
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The Preparedness Checklist and Household Plan to download.
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The Emergency Guide ebook free (usually £14.99)
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Our comic, The week the house went quiet
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Crisis alerts by email, plus local news by postcode
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Recipe generator and meal planner for tinned food
Free to use today
No account needed. Twenty minutes with these will put you ahead of most households in the country.
The best food for an emergency
Shop by need
Hand-picked kit for every part of the house,
each with honest advice on how to use it.
Remember, keep calm and visit us here.